Marketing & sales in The Modern Firm®

Understand how to simplify the overall concept of marketing and sales and become fluent in the basics—even if you don’t “speak marketing” now. Learn to:

  • Understand the marketing basics, starting with the four Ps.
  • Put the marketing puzzle together by identifying the right clients and products.
  • Develop a marketing plan based on measurable and achievable goals.
  • Choose the best strategy for your firm—the outbound model or the inbound model.
  • Build an intentional prospect list and segment the list accordingly.
  • Create your message and implement your marketing plan.

Download our eBook

Please complete the following