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Takeaways from the Empower conference

June 6, 2023 min read

Getting your ideal client dialed in: My takeaway from Rootworks members at the Empower conference

Melissa Foster

*This blog is part of the June 2023 Thought Leader newsletter

The recent Empower conference left the Marketing Solutions team buzzing with inspiration and excitement as we heard awe-inspiring success stories from our firms.

They reminded us that finding your top 100 clients is just the beginning; it’s also about gracefully letting go of challenging clients and focusing on the ones who truly resonate with your mission.

There’s been a crucial shift in firms’ priorities. Rather than solely focusing on acquiring new prospects, they’re now focusing on reshaping their business and strengthening existing client relationships. This transformation underscores the significance of having a well-crafted website, an optimized Google Business Profile and a captivating social media presence that reflects their unique brand identity—because it’s all about dialing in their ideal client.

Now at center stage: Building brand awareness and nurturing client relationships

Rootworks members we spoke to at the Empower conference stressed the importance of ensuring that clients understand their firm’s values and how they fit into the bigger picture. They’ve moved away from chasing numbers and are now laser-focused on their top 100 clients and tailoring their marketing efforts to provide exceptional experiences that reinforce their brand.

As part of the Marketing Solutions team, I can assure you that we totally get it. We know the true measure of success lies not only in the number of clients, but in cultivating a strong brand presence.

That’s why we’re not about cookie-cutter approaches; we’re all about tailored content and strategies that amplify your brand and solidify your position in the market. Our goal is to empower our members to establish meaningful connections with their ideal clients with marketing resources that build trust, foster loyalty and deepen their understanding of your brand.

For me, my interactions with members at the Empower conference really drove home the significance of dialing in our ideal clients. It also reminded me why it’s so inspiring to team up with our members to ensure their ideal clients view them as trusted partners. And why it makes me so ridiculously happy that we have the privilege of helping them reshape their businesses, establish meaningful connections with their ideal clients and align their online presence with their brand identity.

Time to take it to the next level?

So, let’s bid farewell to the generic marketing spiel and dive headfirst into a world where we actively listen, continuously learn and rock it with those top 100 ideal clients. It’s time to strengthen those relationships, have a blast along the way and take our businesses to exhilarating new heights! Are you ready? Let’s do this!

(And if you need help hitting the bullseye with your target audience and showcasing your brand? The Marketing Solutions team is ready, too.)