How a strong company culture helps lay the foundation for marketing success

Krista Chewter

We talk a lot about company culture and how it impacts overall job fulfillment and morale. When you work in a positive, collaborative workplace where you feel valued and respected, you’re likely to be more dedicated and devoted to your job and company.

I’ve also realized that a strong work culture has another benefit…it has a big impact on your company brand and the effectiveness of your marketing efforts. Here are three reasons company culture positively impacts your firm’s brand and marketing efforts.

Reason 1: Company culture is essentially the heart of your brand

Each day, your staff demonstrates how they live out your brand promise. In other words, how your employees act and show up to work either supports your brand or works against it. Clients and prospects can quickly pick up on the “mood” of a business, so if your branding and marketing efforts don’t align, you risk investing in marketing efforts that are inconsistent with your values as a business and reap little to no benefit.

Reason 2: Company culture helps you attract clients and makes your marketing messages stronger

In addition to creating a strong brand, a positive company culture makes your marketing messages stronger in that it gives prospective clients a better idea of your firm’s focus and values. And, once you land new clients, a positive culture will give you the structure to build client loyalty.

Reason 3: Company culture helps to create a team of champions for your brand

When you have happy, engaged staff members, they will naturally want to talk positively about where they work—which helps boost your firm’s marketing efforts. Instead of relying only on your marketing initiatives, you have a team of champions who reinforce your positive brand image.

There are multiple benefits a positive company culture has on a business, and it goes without saying that a strong culture is one of the best ways to attract and keep staff while creating a team of internal champions for your firm. If you focus on building a strong company culture from the start, you’ll also lay the foundation for marketing success.