What is the biggest barrier to improving efficiency, profitability, and life/work balance in your firm? Most firms don’t have one answer…they have many. At RootWorks, we get you thinking about what those barriers are, and then we give you the tools to move past them.
What People Are Saying
“The RootWorks team has offered unbelievable insight and expert guidance regarding the transition of our firm's brand image. They have demonstrated an innate ability in helping us define who we are, the image we want our firm to project, and how we are going to get there. The RootWorks team has given me an enormous amount of confidence that we are heading in the right direction. Their collective creative talent and understanding of the accounting industry from a small firm perspective is unparalleled."
- Matthew Patrick, CPA
Patrick Accounting & Tax Services
Tech2Go Podcasts
SBC2Go Podcasts
DMA2Go Podcasts
Upcoming Webcasts at
The CPA Technology Advisor
Archived Webcasts at
The CPA Technology Advisor
SBC2Go Podcasts
DMA2Go Podcasts
Upcoming Webcasts at
The CPA Technology Advisor
Archived Webcasts at
The CPA Technology Advisor
We Are RootWorks
RootWorks was formed to provide small firms with a single source for their consulting, education, and communications needs. Experts within our Education division have years of experience applying the latest technologies, accounting software, and best practices to help firms succeed. Our Communications division is lead by proficient branding and marketing executives who have years of experience serving the accounting profession. These individuals work collaboratively with firms to help create a consistent and powerful brand image. RootWorks will help you define your business strategy, develop appropriate branding and marketing initiatives to communicate what you do, and then give you the tools to deliver your services effectively. We have all the expertise under one roof to move you to Next Generation Accounting Firm™ status.
Indiana U. Biz Students: “Not Your Father’s Accounting Firm”
01/29/2010
01/29/2010
I just spent the day with 200 seniors at the Indiana University Kelley School of Business, one of the top business schools in the country. I have to give these students a lot of credit because they were totally engaged during an intelligent two-way dialog about today’s accounting firm.
We all know there’s going to be a reported shortage of talent coming out of business school – students with accounting degrees who want to work for public firms. Recruiting smart, go-getters to succeed in our firms is difficult. Students may become certified, but tell us they want to work in companies, and even start their own businesses, in order to propel them to the top much faster than is possible in an accounting firm.
Still, there’s hope based on my day at Indiana. The students were eager to hear about huge opportunities in accounting firms that definitely do not resemble what I like to call “your father’s accounting firm,” a focus we use in the RootWorks Leadership Communities.
Any parent knows almost-grads have three passions: technology, entrepreneurship and having a life. To meet their needs and hold their attention, I addressed these issues:
• We talked about the possibilities of plugging in to an existing small firm and creating their own custom work environment. Why not? A small firm benefits from the time and talents of smart grads while the grad learns how to work remotely, manage his or her own “small business” and provide huge contributions on new ways of doing business.
• We discussed using technology and best practices to create the best career possible – and it’s to this end that the opportunities are truly endless.
• We talked about how a career in this profession can create a great lifestyle with stability, a good income, work/life balance, and most of all, fun.
I don’t think there’s anything unique about the students at Indiana’s business school that you couldn’t also find in any college setting. As accounting professionals, I challenge each of us to find ways to meet these students and talk with them about how accounting is a rich, rewarding profession with infinite choices.
Upcoming Leadership Communities
Booking May 19-20, 2010
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Book your Room Here:
May 19-20, 2010
Booking May 19-20, 2010
Already Signed up?
Book your Room Here:
May 19-20, 2010
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