I’ve been down this road, and our team has drawn from those experiences to give you an easy-to-follow roadmap to building the kind of business you desire. Watch this short video to learn more, and get started with a free subscription and download of our Next Generation Accounting Firm Guidebook. The insight you gain will help you transform your professional and personal life.
—M. Darren Root, CPA.CITP, CEO
RootWorks Academy member Mattingly Zsebe was recently featured in a CPA Practice Advisor article discussing the success of their marketing program. Read the full article on CPA Practice Advisor >>
As Darren notes, focusing on helping rather than selling allows firms to better serve their customers and market their services by providing information that is useful and helpful—not just marketing hype. Read the full article on the Intuit Accountants blog >>
Sean Manning and the Payroll Vault brand featured in Accounting Today's Special Report: Money Machine. Read the inside story of how automation and new approaches have turned payroll services into a new profit center… Read on Accounting Today >>
RootWorks, in partnership with social media consulting firm Convince & Convert, is pleased to announce the release of Youtility for Accountants, a new eBook coauthored by Darren Root and New York Times best-selling author Jay Baer. The book was developed specifically for the accounting vertical with a focus on fundamentally changing how accountants think about marketing and their business. The...
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