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darren_video_playMake your journey to the
Next Generation without
reinventing the wheel.

I’ve been down this road, and our team has drawn from those experiences to give you an easy-to-follow roadmap to building the kind of business you desire. Watch this short video to learn more, and get started with a free subscription and download of our Next Generation Accounting Firm Guidebook. The insight you gain will help you transform your professional and personal life.

—M. Darren Root, CPA.CITP, CEO


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News and Views

  • RootWorks Academy Member Firm Shares Their Marketing Success in CPA Practice Advisor

    Posted by: Kristy Short on 4/23/14

    RootWorks Academy member Mattingly Zsebe was recently featured in a CPA Practice Advisor article discussing the success of their marketing program. Read the full article on CPA Practice Advisor >>


  • Darren Root Explains Youtility for Accountants in New Intuit Accountants Blog

    Posted by: Darren Root on 4/17/14

    As Darren notes, focusing on helping rather than selling allows firms to better serve their customers and market their services by providing information that is useful and helpful—not just marketing hype. Read the full article on the Intuit Accountants blog >>


  • Academy Member Sean Manning and Payroll Vault Featured in Accounting Today

    Posted by: Kristy Short on 4/8/14

    Sean Manning and the Payroll Vault brand featured in Accounting Today's Special Report: Money Machine. Read the inside story of how automation and new approaches have turned payroll services into a new profit center… Read on Accounting Today >>


  • YOUTILITY for Accountants e-Book Co-Authored by Darren Root Now Available on Amazon

    Posted by: Darren Root on 3/11/14

    RootWorks, in partnership with social media consulting firm Convince & Convert, is pleased to announce the release of Youtility for Accountants, a new eBook coauthored by Darren Root and New York Times best-selling author Jay Baer. The book was developed specifically for the accounting vertical with a focus on fundamentally changing how accountants think about marketing and their business. The...



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